Datawatch Enables a New Generation of Information Optimization

When organizations need to optimize their business processes and improve operations and decisions, the often speak of having the right information at the right time, but don’t always make that a priority. This information optimization is often thought to be expensive and time-consuming, especially with advent of big data and disparate data VR_2012_TechAward_Winner_Logosources across cloud and on-premises environments, as I have articulated. Datawatch can help business get to information of any variety or volume at any time through its access and integration tools. When I published my last analysis of Datawatch, it had made significant advancements in its platform, with enterprise-class reliability and support for business analytics through its data discovery and virtualization processes. Over the last year Datawatch continued to grow its business worldwide, and through investments into its marketing, sales and product efforts is finding more potential from existing and new customers. The company’s energized product efforts earned it our 2012 Technology Innovation Award for Information Applications for its Information Optimization Suite.

Datawatch has simplified its product portfolio over the last year, focusing on how organizations transform, distribute and optimize information. Its Monarch Professional, Data Pump and Enterprise Server products respectively support these common functions. It has expanded its support for big data to ensure that no matter where information exists, it can be optimized for use across business and IT. In its 11.6 release Datawatch added support for Hadoop and Hive through its Data Pump product. It also works with commercialized Hadoop providers such as MapR, which provides enterprise-scale deployments. Datawatch supports other types of vr_bigdata_big_data_technologies_plannedbig data technologies, including RDBMS, appliances and systems, which a third of organizations in our big data research are planning to adopt.

Datawatch brings information into business processes through support for a range of environments. For instance, in cloud computing, it partners with Amazon Web Services, a rapidly growing Infrastructure as a Service (IaaS) provider, for a range of applications and tools. Our research finds that business has led the way to cloud computing. Datawatch can operate safely and securely across these environments with little impact to IT.

Datawatch continues to advance in many small but critical capabilities, such as document approval and state management. It optimizes information processing through prefetching data needed by the operating environment. It has added visual presentation methods to its product, including traffic lights and thermometer gauges, and lets users drill down to any level of detail. It now provides Section 508 compliance for supporting the disabled, for which it has created a template that can be adapted to an organization’s specific needs. Datawatch products are used for a wide range of governance and compliance needs.  Our research finds that the cost of compliance is rising faster in the last three years, according to 53 percent of organizations in heavily regulated industries.

Datawatch now provides more power to analysts and individuals whovr_infoappbench_current_technology_shortcomings need to facilitate information optimization through the Monarch Power Client, a visual environment that was part of the Monarch Professional 11.5 release. This product helps address assembling information into a view, a process that almost half (47%) of organizations in our information applications research found challenging. Monarch Context for Excel helps address the issues in using personal productivity tools with support for secured embedding of information inside spreadsheets and for data lineage. Data is always more valuable when it is a click away, rather than accessible only upon request from a separate analyst.

To support specific needs of IT, Datawatch supports machine data that is generated by applications and systems, which, if shaped in the right format, can help optimize not only IT systems and resources but also business processes. Datawatch can take data in log files and database and combine it with information in reports, documents and HTML pages. Datawatch recently announced it can utilize machine data from Microsoft Windows.

Datawatch has grown through partnerships with software providers such as Qlikview, helping them get access to semistructured data, vr_bti_br_whats_driving_change_to_technology_selectionand solution providers such as Asta Systems. Resellers use Datawatch as a new business enabler to empower the optimized use of information across an enterprise. For global deployments, Datawatch supports languages like Japanese and Chinese and unique character sets. Support for and focus on partners is a critical investment for Datawatch as it seeks to grow globally. I would like to see Datawatch provide a version of its product for free trial on its website, operating either in the cloud or on the desktop.

Datawatch makes information optimization more readily available at an affordable price. Its software’s ability to access content and semistructured information and blend it with structured data is what organizations require to optimize business processes and make more informed actions and decisions. Our research into business technology innovation finds the needs to improve and drive better quality in processes are important to more than half of organizations. We are busy researching information optimization to see how the best practices and efforts of organizations are changing how technologies are used for business.

Datawatch finds itself at the intersection of information needs for anVR_2012_LeadershipAward_Winner_Logo enterprise. I would like to see more support from the company for mobile technology, and simpler methods to flip through information assets and even collaborate on them, but with its current focus on its foundation and enterprise-class requirements, those features represent potential for providing more value by harvesting its investments in big data and cloud computing. Organizations should examine Datawatch to see how it can help them leverage investments to access and integrate information and meet business needs while meeting IT requirements for security and policy compliance. Its progressive software earned Datawatch our 2012 Ventana Research Leadership Award for Information Applications for its deployment at Piedmont Henry Hospital.  If you are looking to get information from any source to any form for any business need, see how Datawatch meets the requirements of the next generation of information optimization.

Regards,

Mark Smith

CEO & Chief Research Officer

Businesses Can Turn to Scribe for Integration in the Cloud Anytime

Businesses continue to try to increase productivity and simplify tasks in order to use their time smarter. Our recent business technology innovation research found that, when it comes to analytics, 44 percent of organizations spend the most time on data-related tasks. With lack of resources being the largest issue impeding the adoption of technology, IT must operate efficiently while getting business the data it needs on a timely basis. Scribe Solutions has a business-centric data integration solution that operates in the cloud. Over the last 15 years Scribe has accumulated more than 12,000 customers worldwide that span from Fortune 500 to midsize to small organizations. Scribe enables business to access marketing and sales data (part of CRM) like that in Microsoft Dynamics. It has built a strong presence indirectly and through Microsoft partners; it claims to have more than 1,000 partners, and has been expanding efforts to broaden its position by supporting a range of data sources, including Salesforce.com.  Scribe focuses on what I call information optimization, providing value from information management investments, as I outlined in our research agenda.

Scribe addresses multipoint integration that cuts across vr_datacloud_obstacles_to_cloud_data_integrationdepartments and across on-premises and cloud computing environments.  Our research into data in the cloud found lack of implementation resources to be the major obstacle in 31 percent of organizations. Scribe’s product Scribe Online operates in the cloud and facilitates the integration of on-premises and cloud-based environments. It provides a replication service that helps get a copy of data from one point to many and ensures that data is available when users need it. This is especially important when you have a multitude of applications in the cloud for marketing, sales and customer services that need to interoperate, and if you need data that is generated in another application or is in a legacy on-premises application.

Scribe’s latest release simplifies the visual integration environment and provides some core functionality to expand its value to business. Its Integration Service enables synchronization processes to update as data is generated and provides methods to transform data to a form used by an organization’s business intelligence or analytics software. Scribe enables these capabilities through integration agents deployed with the applications.

I got a product demonstration that provided insight to the usability of the product, which our data in the cloud benchmark found was the most important evaluation criteria according to 56% of organizations. Scribe has built an approach that is usable by business. It lets users position graphical blocks that comprise integrations, eliminating the need for a DBA, though data-savvy professionals can set up the configuration of the blocks to enable business to access to data at any time in a safe and governed manner. Business analysts can easily adjust parameters to the blocks and change them to meet their needs. I also tried out Scribe’s free trial software, which was easy to activate and use. I do think the software trial could have pre-built demonstrations of integration to make it easier to get started. Its approach is especially nice for those who need to quickly get data into their spreadsheets for analysis. Our latest research into spreadsheets found that combining spreadsheets is time-consuming in more than half (56%) of organizations, mostly due to getting the data into the right shape for combining – a process Scribe Online can assist with.

Scribe provides a range of connectors to applications and systems, and a new Connector Development Kit that can help partners and customers extend the technology to meet a range of custom and specific application needs. Scribe has also announced a marketplace for partners that can be found embedded within the software to make it easy to use these connectors. I would like the company to highlight the marketplace outside of the software and on its website, as it is a significant part of Scribe’s value.

Scribe works well for marketing and sales teams that need to integrate marketing automation and sales force automation systems. Its software integrates with a broad spectrum of applications other data integration providers can’t manage, such as Exact Target, Silverpop, On24 and customer billing systems such as Intuit and FinancialForce. Scribe just announced support for Marketo, one of the fastest-growing marketing automation applications in cloud computing, which supports the demand and revenue generation needs of organizations, and for Xactly, which is used for sales compensation and incentives. It is expanding the number of connectors to applications through partners such as Datix, which resells Epicor.

I was impressed by the way Scribe’s offering makes data integration simpler for business while providing integration into applications vr_infomgt_alignment_of_business_and_itfor marketing, sales, customer services and accounting systems. Today, when organizations have systems dispersed across online environments that need data shared across applications or integrated into a unified environment for analytics, Scribe Online is a great step forward. Having software that can align business and IT is essential, as less than a fifth (19%) work together well for the information needs of an organization, according to our information management research. Scribe can provide significant value here, empowering business to do its own integration in a secured and governed manner. If it continues to expand its application connectivity to the providers that deliver value to the SMB market, it will have a great growth opportunity.

If you are looking to empower business to access and integrate data, take a look at Scribe Software and its latest Scribe Online release. It is pretty easy, and you should try it for yourself.

Regards,

Mark Smith

CEO & Chief Research Officer